Chief Partnership and Marketing Officer

The Chief Partnership and Marketing Officer is responsible for driving revenue growth, expanding market reach, and building strong stakeholders relationships. He/She effectively leads sales and marketing initiatives, acquiring new clients, retaining existing customers, managing partnership with stakeholders and maintaining a competitive edge in the market.

The Chief Partnership and Marketing Officer shall have the following major duties and responsibilities:

1. 1. Formulates comprehensive sales and marketing strategies aligned with the company’s business objectives and target market segments. This involves analyzing market trends, competitor activities, and customer needs to identify opportunities for growth;
2. 2. Establishes clear sales targets and key performance indicators (KPIs) for the sales and marketing teams to track performance and measure success. This includes setting revenue goals, market penetration targets, and conversion metrics;
3. 3. Manages and provides leadership to the sales and marketing teams, including sales representatives, account managers, and marketing professionals. This involves setting expectations, providing guidance and support, and fostering a collaborative and high-performance culture;
4. 4. Oversees client acquisition efforts by identifying and pursuing new business opportunities through lead generation, networking, and relationship building. Additionally, focuses on client retention strategies to ensure high levels of customer satisfaction and loyalty;
5. 5. Develops and executes product positioning strategies to differentiate the company’s payment solutions in the market. This includes defining the brand identity, creating compelling messaging, and ensuring brand consistency across all marketing channels;
6. 6. Plans, executes, and evaluates marketing campaigns to generate leads, drive sales, and increase brand awareness. This involves coordinating with internal teams and external agencies to develop creative assets, deploy campaigns across various channels, and analyze campaign performance;
7. 7. Manages the sales pipeline by tracking leads, opportunities, and deals through various stages of the sales process. This includes monitor sales activities, forecast revenue, and prioritize sales efforts;
8. 8. Conducts market research to identify customer needs, preferences, and emerging trends in the payment industry. This involves gathering and analyzing data on market dynamics, customer behavior, and competitor activities to inform strategic decision-making;
9. 9. Provides training, coaching, and professional development opportunities to the sales and marketing teams to enhance their skills and capabilities; This includes conducting product training sessions, sales workshops, and ongoing performance evaluations;
10. 10.Develops and manages the sales and marketing budget to allocate resources effectively and maximize ROI. This involves tracking expenses, monitoring campaign costs, and optimizing spending to achieve business objectives within budgetary constraints;
11. 11. Ensures compliance with relevant industry regulations, data privacy laws, and payment security standards. This includes staying informed about changes in regulations, implementing compliance measures, and mitigating risks associated with non-compliance;
12. 12. Manages communication channels, including websites, social media, and advertising campaigns;
13. 13. Sets performance goals and conducts regular performance evaluations to ensure the team’s effectiveness and efficiency;
14. 14. Develop a partnership strategy aligned with the company’s business objectives and growth targets;
15. 15. Research and identify potential partners, including financial institutions, merchants, technology companies, and other relevant stakeholders; and
16. 16. Identify, negotiate, and implement partnership opportunities that align with the company’s objectives.

Qualification/Experience

Education:

Master’s degree in Marketing, Business Administration, or related field. Bachelor degree in combination with two additional years of qualifying experience may be accepted in lieu of the master degree. Relevant certifications in partnership management, digital marketing, or fin-tech industry credentials can be an added advantage.

Experience:

• * At least 7 years proven experience in partnership and marketing roles within banking, telecom, fin-tech or digital payment industry with a strong understanding of merchant services and payment technologies. Out of which 2 years in managerial position.
• * Strong background in marketing, including digital marketing strategies, brand management, and customer acquisition.
• * Experience in managing strategic partnerships, negotiating contracts, and fostering relationships with key stakeholders.
• * Knowledge of payment systems, financial services regulations, and compliance requirements.